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1¡¢Enterprise vision :
Filled, Castlehotel in China to create a shiny star !
Castlehotel chain through ups and downs, Indonesians are experiencing rainbow; Castlehotel People will unswervingly regarded as the most influential of the city to create one-star hotel.

2¡¢Enterprise mission:
Excellent service & Reputation in circulation
Let every customer "satisfaction + surprise" People see this town charm, a unique value, Xu City Building centuries famous restaurant chains. world-renowned.

3¡¢The spirit of enterprise:
Change+ Ability+ Serve+ Trust + Learn= Excellence
C£ºchange : A change, the changes that we have vitality .
A£ºability : On the basis of our ability to survive.
S£ºserve : Serving others is the best way for us to achieve full of life .
T£ºtrust :Trust and respect for others can be trusted and respected.
L£ºlearn : We study the progress ladder.
E£ºExcellence : Beyond that will enable us to excellence.

4¡¢Quality Policy:
Intentions, the pursuit of excellence
Uphold the intentions extreme excellence, excellence of significant quality; Surpass themselves, to surpass others, can be successful.

5¡¢Enterprises style:
Efficient unity & Notices reach ceremony & Hard & Forge ahead
We must work together to create attention to efficiency, are good at learning, polite and orderly manner; We must advocate to make sacrifice, patience, the courage to innovate and go beyond style.

6¡¢Business ideas:
Integrity as a basis£¬First quality start £¬Our performance characteristics £¬Innovation Development¡£
Credibility is what sustains the basis for cooperation and the quality of services is the premise and goals can have unique charm and markets Innovation will be the pursuit of sustainable development.

7¡¢Management:
Service-oriented management£¬Management of the implementation details£» Management must have rul£¬Effectiveness of management .
Management services achieved through management efforts in the details, stressed that the management system and standardize the management to create efficiency.

8¡¢Idea of H.R.
Dazhao ladder built desk£¬Fair competition£» And the ability to focus on ethics£¬Can be the best .
Castlehotel provide a level playing field for all employees. on the stage to display their talent and commitment to staff training and upgrading; Castlehotel need competent staff, first advocated doing, and after self-values, Castlehotel staff in the creation of enterprises and social values at the same time the value of the individual.

9¡¢Service Idea:
Concern & Sincerely & Carefully & Intentions & Perseverant
Concern : From a client perspective, grasp the feelings and needs of customers;
Sincerity : As clients from the bottom of their hearts Castlehotel feed;
Carefully :Nuanced consideration customers meticulous pursuit of perfection;
Intentions : Intention to treat extreme and complete each task and services;
Perseverant : As for the cause of services, quality of life and perseverance.

10¡¢Client Relations Idea :
Customer is the first and staff is The most important
Guests turn around the prospects, prospects turn around background; Turn around lower superiors, customers turn around the city nothing.

11¡¢Cost Concept :
If we do not upgrade their skills, the cost will go up£»If we do not reduce costs, enterprises would move backw.
Skills related to cost, and improve skills allow us to lower operating costs; Costs related to the success or failure of a business. lower costs allow enterprises have a competitive advantage.

12¡¢Market philosophy :
Not a bad market, only bad marketing.
The market is fair, as well as a variety of good marketing allow enterprises to be able to compete in the market.

13¡¢Idea crisis:
Force only if there is competition, there will be a vibrant innovation.
Competition is about survival, innovation is the development; No vitality, there is a crisis.

14¡¢Development concepts:
Development is the last word.
Traveling by water coming into that progress is not retreat; If I, Castlehotel good enough. If Castlehotel good, I even!

15¡¢Resources and environment concepts:
Conservation of resources£¬Creating green hotels£¬Achieving sustainable development.
It is our duty to protect the environment of social responsibility and obligation to make full use of resources to promote conservation and sustainable development.

16¡¢Safety and health concepts:
Without security, there is no Castle;Put all seriously, to prevent small incidents.
Without health, there is no happiness;Seize valuable time together enjoying life is priceless.
We admire and respect the value of life, we advocate not only the lives of their own people. People expect us to work and live throughout the city, unlimited wonderful life.